Kerala, the southernmost state of India, is renowned for its rich cultural heritage and traditional attire. It is the "Kerala double mundu," one piece of cloth which spells simplicity and elegance in fashion for this state of Kerala. This garment, along with the Kerala saree, forms an essential part of the state's sartorial identity. Let’s delve into how these traditional garments are evolving in contemporary fashion and how brands like Haradhi are blending modernity with tradition to keep these styles relevant.
The Essence of Double Mundu
The double mundu is a kind of dhoti. It is the traditional attire of men. Basically, it is a long white piece of cloth, normally made from cotton material, which is wrapped around one's waist and reaches down to one's ankles. The "double" in its name signifies the extra length, which allows the garment to be draped twice around the waist for a more secure fit. The double mundu is typically adorned with a "kara" (a border) that can range from simple golden or coloured lines to more elaborate designs, signifying social status and cultural identity.
This attire is often worn during festivals, ceremonies, and other formal occasions, reflecting the wearer's respect for tradition. Its simplicity and elegance make it a favourite among the people of Kerala and a symbol of their cultural heritage.
Tradition and Grace
The Kerala saree is another traditional garment that holds a special place in the wardrobe of Keralite women. Known for its elegance and simplicity, the Kerala saree is typically a cream or off-white saree with a gold border, also known as the "kasavu saree." This attire is often worn during special occasions like Onam, weddings, and festivals, symbolising purity and grace.
One of the popular variations is the tissue Kerala saree, which incorporates golden threads into the fabric, giving it a rich, lustrous appearance. These sarees are increasingly being adopted by modern designers who are adding contemporary twists, such as innovative draping styles and the incorporation of other colors and fabrics, to make them more appealing to younger generations.
Modern Twists to Traditional Attire
In recent years, there has been a growing trend to modernise these traditional garments to appeal to a broader audience while still retaining their cultural significance. Brands like Haradhi are at the forefront of this movement, creating stunning designs that marry tradition with modernity. The latest Kerala set saree collections often feature contemporary designs and innovative materials, making them popular among the younger demographic.
Some modern adaptations include:
Fusion Styles: Incorporating elements from Western fashion, such as pairing the saree with crop tops or adding belts to the mundu for a chic look.
Modern draping: Experimenting with various ways of draping a saree to give it the modern feel while retaining the very essentials of the overall traditional touch.
Innovative Fabrics: Using sustainable and eco-friendly fabrics that resonate with today’s environmentally-conscious consumers.
Pioneering Modern-Traditional Fashion
Haradhi, one of the frontline brands in Palakkad, is rather synonymous with its hospitality toward merging the old with the new. It offers a wide range of traditional garments, from the Kerala double mundu to the Kerala sarees. This comes with detailed craftsmanship and quality. Most of their designs borrow from modern aesthetics while staying very true to the traditional techniques; hence, because of this, their collections turn most sought after.
It is this creativity that makes it possible for Haradhi to contextualise such traditional garments in the contemporary, to carry them forward as an intrinsic part of the attire for ritual and everyday occasions, conserving the rich textile heritage of Kerala, and allowing members to express cultural identity in a modern world.
Summarize
The double mundu and the Kerala saree have remained as an identity of pride and grace for culture. Brands such as Haradhi are keeping these alive and relevant for many more generations to come through the fusion of traditional workmanship with modern design elements. From festivals to weddings, or just another casual day, the versatility and timelessness of style these garments give will empower wearers to celebrate their heritage in a modern way.
